Selling Your Home as a Lifestyle

While some people are more interested in the way a home looks or how it will fit their family, other people buy homes with an entire lifestyle in mind. As such, be sure to note the unique aspects of your home and the surrounding area that may draw people in. If you are able to watch the sunset each night from your backyard, tell people about that. Perhaps there is a beautiful botanical garden walking distance from your home or a great little coffee shop and bookstore around the corner. All of these things are potential hooks for buyers. 

By giving your home more of an appeal by describing the lifestyle that people can have if they live there, you are opening up the minds of the potential buyers. Even if they don't love certain things about the home, they may be drawn in by the features in the surrounding neighborhood. Sometimes these same tactics are used when renting out furnished homes. When speaking with potential buyers, get to know their interests and a little bit about their family. If they have kids, let them know about any activities that are available in the area. If they are a young couple, clue them in to the nightlife or great places for Saturday night dates. 

Getting to know your buyer and what they're looking for doesn't stop at your front door. To increase your chance of selling your home, do a little people research and really sell your entire neighborhood or community instead of just your little lot. People are often just as concerned about where their new home will be as they are with how their home looks or feels. Take advantage of this knowledge and do your best to give a holistic view of the type of life a potential buyer could have if they choose your property.